Brian ‘t Hart – Unheard Consumers

Brian 't Hart

Brian ‘t Hart holds a PhD in Marketing from Curtin University, Australia. He also holds a Bachelor of Commerce in Marketing and a first-class honors in Marketing from Curtin University. He currently works as an Assistant Professor of Marketing at Trinity Western University in Canada, BC. His research interests include advertising, branding, technology adoption and ageing consumers. Brian is most passionate about working together with organizations, and supporting an ecosystem of people centered innovation, particularly within the ageing consumer sector.

When ageing people battle the dragon of loneliness with computer games, social media and the internet: a story of distant hope

Brian 't Hart 11 July, 2022

Battling dragons on league of legends isn’t usually what comes to mind when we think of our ageing selves. But the world is changing, and