Recent Publications

Presentations and Publications

‘t Hart, B., Ferguson, G., Shabnam, S (2021) Marketing to Aged Consumers: A Marketplace Challenge – Editorial for Special Section. Asia Pacific Journal of Marketing and Logistics
Ferguson, G., & Shabnam, S., ‘t Hart, B. (2020) Ageing Consumers’ Transition across Life-stages: Perspective of Changing Needs and Wants. In 2020 International Social Marketing Conference
‘t Hart, B., Ferguson, G., & Shabnam, S., Sung B. (2020) Does Personal Voice Assistant Technology Improve Perceived Independence And Reduce Isolation Amongst Ageing Consumers? In 2020 International Social Marketing Conference
‘t Hart, B., Ferguson, G., & Shabnam, S. (2020, November). AGED CONSUMERS’ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL. In 2020 Global Marketing Conference at Seoul (pp. 213-219).
Butcher, L., Ferguson, G., & Shabnam, S., ‘t Hart, B., (2019) Let’s talk about aged care consumers!. ANZMAC 2019

Co-editor of special section “Marketing to Aged Consumers” in the Asia Pacific Journal of Marketing and Logistics 2021