Ageing Lifestyle Research

Understanding lived experience to derive insights that help ageing consumers to feel valued, empowered, and connected

Who are the Ageing Lifestyle Research Group?

The Ageing Lifestyle Research group (ALR) is an independent social research team intent on using the ‘voice of ageing consumers’ to drive business, social, and policy change.

The ALR was founded in Australia and at Curtin University but with local, national and international focus on the experiences of ageing consumers.

What We Do

Ageing consumers will soon comprise a third of the population of some developed nations and the transition of the Baby Boomer generation into ageing will represent “the most important demographic shift in the history of mankind.”

Researchers in the ALR group explore the experience of consumption amongst ageing consumers to identify cultural, social and consumer boosters and impediments. Broadly the impediments derive from socially embedded ageist attitudes, norms and behaviours that lead to stereotyping, mistreatment and sidelining of ageing consumers. This often manifests with ageing consumers being discussed and viewed as a burden on society.

The research team intend to:

  • Help ageing people build self-identity through being valued, empowered and connected; and
  • Improve the social narrative, industry practices and government policies that affect ageing consumers.

Examples of Evidence based findings

The research team uses lived experience and other data to derive insights about key services and the ageing consumers themselves. Based on thousands of interviews every year. 

Ageing Consumers

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1) Ageing consumers are not homogenous but have heterogenous service and life expectations depending on their current context; individual needs & wants derived over their lifetime; and their physical/cognitive age.
2) Many ageing consumers feel unvalued rather than feeling empowered to make a contribution.
3) Ageing consumers tend to lose connectedness with others as they leave employment and reduce their engagement with the community.

Retirement/Lifestyle Villages

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1) Retirement Villages promise ageing consumers the opportunity to connect with others ‘just like them’ in a secure, long-term, community environment. Here consumers will feel confident to engage with others and to engage in activities.

2) Many residents derive these benefits and view the village as a home but some feel isolated and disempowered. This relies on ‘fit’ between the village community and the consumer. Successful fit also changes over time as the individual and communities evolve.

Home Care

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1) Home care services are provided to the consumers in their own home and are intended to keep the consumers living in the community. Such consumers appreciate being in their own home and feeling independent.
2) However, as the service becomes care focused they become more individualised, costly and are difficult to standardise. Living at home can also place high pressure on family members and carers. A mix of support, services and respite is generally required to sustain home living.


Residential Care

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1) Ageing consumers do not generally choose to enter residential care until their cognitive and/or physical needs demand it.

2) Most consumers & family accept the standard of care but ‘fit’; engagement with family & friends; level of service; etc cause a lot of variation in experience.

Our Current Collaborators

Our Partners

Contact the Ageing Lifestyle Research group

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