Current Projects

Social Factors and the adoption of technology for ageing consumers. 

Much research has explored how technology is adopted, and a number of models provide insight into the factors which influence the adoption process. However, within an ageing consumer context, there is very little research which explains factors unique to an ageing population. Previous research specifically note the increased importance of social factors for ageing consumers. Therefore, this research project focuses on better understanding the role that social factors play in the adoption process for ageing consumers.  

Contact Dr. Brian ‘t Hart if you’re interested to collaborate on this project. 

Research into Informal Carers.

There is a shift from formal to informal care as the world’s population is ageing yet many are encouraged to stay at home. This is optimal in many respects but results in rising care demands from family and friends (informal carers) as living and health needs are harder for formal carers to meet in the home setting. Despite this, cultural norms, economic challenges and skill demands are making informal caring more difficult and many experience a higher caregiver burden.

There is a need to highlight the lived experience of informal carers, specifically the hidden emotional, health, and economic benefits and costs. The widening carer gap also has significant policy implications for Australia’s future. To help ensure future continuation of informal care, and to improve or sustain the quality of life of carers and care-recipients alike, it is important to understand carers and the best way to support them. This may be through understanding the experience of informal carers and investigating possible solutions to help encourage the propensity to supply care amongst all genders and to soften the demand for informal care where possible through research. For us as marketers in these social spaces and in the development of new services to support this growing industry – understanding these experiences will lead to insights that otherwise go undiscovered.

Thus, there is growing need to strengthen evidence base to shape policy through research that creates impact and change through identifying carers need. Outcomes of research in this area will not only help inform policies but more importantly improve the quality of life of informal carers and help boost the supply of informal cares. Consequently, improve the overall outcome and care experience of the care-recipient and society at large.