Saadia is an early career academic at Curtin University, Perth in Western Australia. Her research interests lie in the areas of consumer psychology and behavior. Saadia is passionate about researching on customer life stages and consumption value, Social connectedness and wellbeing, Leisure and tourism for ageing consumer and diversity and ageing. She looks forward to collaborate with organizations and industry bodies for bringing any meaningful changes in the lives of older people. She has published in journals such as Australian Journal of Information Systems, Tourism Analysis and Journal of Cleaner Production.