Hi, I am Graham Ferguson and I lead the Unheard Consumer Research Cluster at Curtin University. The cluster seeks to understand the complex experiences and needs of consumers who are largely unheard in the marketplace and then bring these needs to the attention of researchers, students, industry, government and society (at large) to generate change. Understanding unheard consumers is led by the Lived Experience Team (LET) who use in-depth discussions to capture phenomenological experiences and evaluations. And then by the Ageing Lifestyle Research team who interpret, analyse, disseminate and respond to those experiences – with a focus on ageing consumers. My focus is on engaging both academic and non-academic audiences to make an impact for all unheard consumer groups. Within the cluster, I lead the research programs of Consumer Wellbeing, and Lived Experience (Phenomenological) Research.